about affectus

Engineering excellence since 1994.

Affectus has developed systems for the energy sector and industry, installed around the world since 1994. We have a high level technical knowledge at the masters degree level and are active in research and development in the energy sector.

Map of Affectus offices in Gothenburg and Kolkata
network nodes

Local roots, global delivery.

From the head office in Gothenburg to the satellite office in Kolkata — the same technical foundation, adapted to local markets in Sweden, India, Southeast Asia and beyond.

Gothenburghead office · product development
Kolkatasatellite office · Southeast Asia expansion
people

The people behind Alba.

High level technical knowledge at the masters degree level, active in research and development since 1994.

PA
Peter Almström
Founder & CEO

Peter is the founder and CEO of Affectus and has more than three decades of experience developing software and data solutions for the energy and industrial sectors.

With a background in computer engineering, he combines technology, business development and an understanding of how energy and measurement data is used in real-world operations. He works closely with customers and partners to turn data needs into practical, long-term solutions.

JH
Johan Hedgren
CTO

Johan has close to three decades of experience in electrical measurement, energy metering and software systems. As CTO, he combines technology leadership with hands-on engineering, system integration and customer solution design.

His work focuses on energy and utility data, smart metering, interoperability and integrating meters, devices and systems. Johan also has extensive international experience and works closely with customers and partners from technical requirements through implementation.

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Rebecka Hansson
Business Development Manager

Rebecka previously worked as International Business Development Manager at Metrum Sweden AB and brings experience in business development, customer dialogue and long-term relationships in the energy sector.

She has been working with Affectus since 2025, primarily in Sweden, with responsibility for business development and long-term client relations. Rebecka works closely with customers to identify needs and connect them with the right Affectus solutions.

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Anandam Sanyal
CMO, South & Southeast Asia

Anandam is an experienced marketer and sales professional focused on creating platforms for business growth through strong, long-term relationships.

As CMO for South and Southeast Asia, he is responsible for business expansion and branding for Affectus, based in Kolkata, West Bengal, India. His work covers markets including India, Thailand, Bangladesh and Malaysia, where relevant solutions can create meaningful value.

affectus alba is used daily by several of Sweden's largest industries and energy companies
Sandvik ABB Vattenfall Svenska Kraftnät BillerudKorsnäs Rejlers CEWE Instrument Soil Mixing Group Alleima Kanthal Eolus Vind Kemira
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